The digital marketing sector has witnessed immense growth in recent years. The global pandemic boosted the prospects of digital marketing as the majority of the population were hooked up on their mobile phones and the internet most of the time. Maintaining an active online presence has become a necessity and a question of survival in the competitive world.
With the booming prospects of digital marketing, the scope of lucrative careers in the field has also increased to a great extent. Pursuing a Masters in Digital Marketing boosts your chances of building a career in the ever-growing sector.
While opting for a career in any field, the primary question in our minds will be concerning the pay scale. Well, let’s look at how well digital marketers earn, and which country offers the best prospects.
The growth of the digital marketing industry in Europe
European countries are witnessing an exponential rise in the digital marketing sector post the pandemic. Various countries known for the business and IT fields, art and booming economy are now home to the most lucrative jobs in the digital industry. According to a Saleslion survey, 81% of people research online before making any decisions. This has led to digital marketing gaining importance in many European countries.
Germany is one of the top 5 e-commerce markets in the world which makes the scope of digital marketing high compared to other developed nations. As per Statista reports, the German e-commerce sector generated a revenue of 86.7 billion euros in 2021 and is expected to hit 97.4 billion in 2022. The exponential growth of the e-commerce sector adds to the value of digital marketing opening plenty of opportunities in the field.
Career prospects in the digital marketing sector
As mentioned above, the growth of the e-commerce sector hints at the number of users relying on the internet and online advertisements to buy things. We are living in the digital age where at least one user in every household uses a smartphone. Digital marketing thus becomes the tool to connect with the targeted audience in no time. Since people are heavily moved by the prospects of the digital market, the requirement for SEO professionals, content writers and other marketing strategists has increased considerably.
Among the major European countries, Germany has witnessed an 11% rise in the number of start-ups compared to previous years, with Berlin still being the start-up capital of the country. The increase in businesses has enhanced the career prospects in the digital marketing industry.
Pay scale in the digital marketing industry
A wide variety of lucrative job roles are available in the digital marketing industry. Some of them are UX writers and designers, content strategists, email marketing specialists, SEO managers and social media managers.
We discussed in the above paragraph about the growing career prospects in Germany and so it’s worth looking at the salary packages offered in the country. According to Glassdoor statistics, a digital marketer makes around an average salary of 47, 901 euros per year. In addition to this, digital marketing managers in the Berlin area receive additional compensation of around 5,341 euros every year.
So, why wait? Enrol in a digital marketing course and leap into a lucrative career.
This article is written by Anu Augustine.