April 17, 2024

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Look In The Business

What’s Next in Business Marketing? 

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Trying to keep up with the latest marketing trends can feel like a full-time job. Just when you think you’ve got a handle on things, something new comes along to shake things up. But even though the landscape is constantly changing, there are some tried-and-true marketing strategies that will always be relevant. 

Let’s take a look at a few of the most important business marketing trends for the coming year and how the internet will play a role in each one.

Video Marketing

If you haven’t already jumped on the video marketing bandwagon, now is the time. Thanks to platforms like YouTube and Vimeo, it’s easier than ever to create and share high-quality videos. And with more and more people consuming content on their mobile devices, it’s important to make sure your videos are optimised for small screens. The good news is that most video editing software these days comes with built-in tools for creating mobile-friendly content. 

One of the best things about video marketing is that it doesn’t have to be expensive or time-consuming to produce. A short, informative video can be just as effective as a longer, polished production. 

The key is to focus on delivering value to your audience. Answer their questions and solve their problems. If you can do that, you’ll be well on your way to creating videos that will help you achieve your marketing goals.

Social Media Marketing

Social media marketing is no longer an option; it’s a necessary part of any comprehensive marketing strategy. The good news is that there are more platforms and tools available than ever before to help you get the most out of your social media efforts. 

From scheduling tools like Hootsuite and Buffer to analytics tools like Sprout Social, there’s no excuse not to be using social media to reach your target audience where they’re already spending their time. 

The most important thing to remember with social media marketing is that it’s not about selling; it’s about building relationships. 

Use social media as an opportunity to connect with your customers and potential customers on a deeper level. Show them who you are as a company and what you stand for. Share your story and give them a glimpse into your company culture. If you do that, you’ll find that social media can be an invaluable asset in achieving your business marketing goals.

Content Marketing

If there’s one thing all businesses need, it’s quality content. No matter what industry you’re in or what product or service you’re selling, if you don’t have strong content, you’re going to have a hard time succeeding in today’s digital world. That’s why content marketing should be at the top of your list when it comes to business marketing trends for the coming year. 

Creating quality content takes time and effort, but it’s worth it if you want to build a successful online presence. 

When developing your content strategy, start by identifying your target audience and what needs or pain points they have that your product or service can address. Then focus on creating helpful, informative, and engaging content that will speak directly to those needs. If you can do that, you’ll find that people are more likely to engage with your brand, and more likely to buy from you when they’re ready to make a purchase decision. 


These are just a few of the business marketing trends we think will be big in the coming year, as well as the role the internet will play in each one of them. As internet technology continues to evolve through providers like Swoop, so too does the landscape of marketing. However, by staying focused on delivering value and building relationships with your customers, you can stay ahead of the curve and ensure long-term success for your business venture!