When a brand is productive, there’s generally a want to increase it.
Disneyland was an extension of Disney motion pictures. It reflected some of the magic of the flicks, but created something new and worthwhile as effectively. Disneyland experienced some of the Disney essence and then created anything additive and new.
Apple did the exact thing with the Apple iphone in extending the manufacturer of the Mac.
On the other hand, the new Leica view is just a souvenir. It’s not a superior look at. It is not extra of a Leica than any of a dozen other overpriced watches could be viewed to be. It’s basically there to remind you that you favored the initial. It’s a souvenir of a emotion, not the creator.
Absolutely nothing erroneous with a souvenir. I’m guaranteed Leica will make a gain from their look at with small harm to the promise that the brand itself makes. But make too several souvenirs and you turn out to be a hollow shell, throwing away the likelihood to make the adjust you seek.
The crappy t-shirt you bought at your favourite musician’s live performance is a memento, but they shouldn’t depend on that as their legacy or the motor of their growth.
All day, specific creators have to make possibilities about what they’re likely to do next. Often we can build an extension. And at times, we make your mind up to make a souvenir instead.
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