The construction industry is set to make billions this year, as millions of new homes need to be built worldwide in order to keep up with the expanding population. If you run a construction company and want to find ways that you can level up and stand out amidst the competition, you should be considering all of the following strategies. Here are 4 ways you can level up your construction company, and expand your business going into 2024.
Keep Up With The Industry
One of the best things you can do to make your construction company stand out in 2024 is through keeping up with the industry. For example, grandfather rights are ending in the UK, which means that you may need qualifications in order to be able to get a CSCS card. The fact that Grandfather rights ending is affecting a lot of industries, but construction most of all – so if you want to level up your construction company, you should be aware of changes in the industry. Keep up with the industry by reading construction publications and watching the news.
Market Your Company on Social Media
Did you know that over 75% of construction companies use social media to promote themselves? Social media is one of the best things you can use if you want to market your construction company – the visual nature of social media means that you can display your company’s work on a wider scale, acting as a visual portfolio for your business. Social media can reach a lot of people, and is one of the best ways potential clients can find your company. Furthermore – social media is completely free. If you want to take your construction company to the next level, start building a social media presence.
Upskill Your Staff
One of the best ways you can take your construction company to the next level is through upskilling your staff. When you invest in your staff, they will be able to do more complicated work and add skills to their portfolio. When your staff have more skills, they are able to take on more work and make more money. Educational opportunities such as construction NVQs and courses are one of the best things you can invest in if you want to upskill your business. Investing in your staff could have heavy returns if you want to level up your construction company.
Invest in Green Construction Work
One statistic that may help you decide to level up your company is this – 51% of construction companies in the UK engage with sustainable construction work. If you want to make your company stand out alongside its competitors, you should be looking into sustainable construction projects. Investing in green skills training for your employees is one of the best ways you can achieve this, and get your staff ready to complete sustainable construction work.
The modern consumer is more likely to use a company if they are sustainable, so it’s imperative you consider how to get into green construction if you want to stand out.