The Litmus Team’s Favorite Emails of September 2022

It is that time of year—the evenings are drawing in, the temperature is dropping, and wintertime coats are being pulled out of storage. But fear not: along with the cold temperature will come some hot advertising possibilities and models are just starting to launch their holiday getaway e mail campaigns.

With summer season drawing to a near, a great deal of folks can sense down in the dumps. Perfectly, cheer on your own up with a roundup of the e-mail that place a smile on our faces in September.

Paula’s Preference

Subject matter Line: 3 Things to Know About Vitamin C 🧡
Preview Textual content: #3 is v. significant

The Paula’s Alternative crew did a wonderful job of weaving a selection of factors into a single e mail devoid of earning it overwhelming: 

1. The emoji in the subject line introduces the really feel of the electronic mail layout.
2. The preview textual content would make you want to open the e mail to locate out what tends to make amount 3 so critical.
3. A style that fantastically leverages an orange shade palette, alluding to the star of this email display: vitamin C.

Vrbo

Subject matter Line: Your getaway weather conditions manual
Preview Textual content: Your go-to climate is ready for you and your people

I never have a family vacation prepared with VRBO at the moment—but this matter line did get me in that frame of brain, and the preview text backed it up.

All through the email, they utilized personalization to highlight locations with climates related to these I’ve gravitated to in the past when I’ve booked on Vrbo, and also prompt new spots I may well like. I found they additional a disclaimer “that climates had been correct at the time of electronic mail creation.” Though we e-mail entrepreneurs know why this is, I respect that they did not make it possible for not getting 100% serious-time information to reduce them from personalizing my message to the extent they were being in a position.

Kate Spade

Topic Line: Heels that have to have to be seen!
Preview Textual content: Leading up your glimpse with party period footwear.

I really like this e-mail from Kate Spade: not only does it blend two of my favorite things—cocktails and shoes—but it also has a great live poll! I genuinely like the dazzling vibrant hues which draw the eye and inspire recipients to engage with the electronic mail.

Starbucks

Topic Line: Stay serene, but pumpkin is back again! 🎉
Preview Text: Breathe a deep fall sigh with the return of our common beverages.

 PSL year is my favourite time, so when this electronic mail landed in my inbox I was thrilled. Starbucks understands how beloved their pumpkin spice merchandise are, so they really capitalize on how a lot shoppers enjoy them by generating urgency in the topic line. I also like nearly anything slide themed, so the style and design of this electronic mail truly resonates with me!

Ansen Belt & Buckle

Matter Line: Thank you for your get.

This is in all probability a single of the most cute purchase confirmation email messages I have been given. It is a adorable way to personalize and construct a partnership involving manufacturer and consumer at the start of the customer journey.