Running a barbershop is more than just a business. Your services help people feel more confident, and look their best. It’s no wonder then that your barbershop has loyal customers who keep returning for a much-needed grooming and pampering session.
However, you can’t sustain your business off the patronage of your regular customers. It’s important to promote your barbershop to attract more customers, and build a community of loyal clients.
Having an online presence is key to promoting your barbershop and boosting your business. This nifty guide covers everything you need to know to successfully promote your barbershop online!
Effective Ways To Elevate Your Barbershop’s Online Presence
Promoting your barbershop online can be extremely beneficial because it helps you establish a better connection with your audience, thus increasing their trust and enhancing customer loyalty.
It also helps you build brand authenticity and reach a wider audience which can lead to an influx of new clients.
If you’re looking to reap the benefits of having an online presence, here’s how to establish your barbershop online:
Put Your Barbershop on the Map
Yes, literally put your barbershop on the map by listing it on Google Maps. This is crucial as a lot of your marketing efforts will be futile if potential clients know about your business but aren’t able to locate it.
Having a Google Maps listing of your barbershop ensures that clients in the area can easily find your barbershop while looking at reviews, photos, and other important information. This step will encourage more people to visit your barbershop. Also, remember to clearly add your logo to your listing to improve recognition.
Simplify Online Appointments
In the digital age, customers are less enthusiastic about making phone calls just to make an appointment.
So, if you can simplify the process for making online appointments, they are more likely to book a spot if it doesn’t require interacting through calls or messages.
Make your online appointment link accessible everywhere—in your social media bios, social media captions, on your website, and on your Google Maps listing.
This will also make it easier for you to manage appointments and clients as it can significantly streamline the booking and scheduling processes.
Maximize Social Media Platforms
Social media offers a world of opportunity to market your barbershop while showcasing your skills and expertise. Create an account page for your barbershop across different platforms such as Instagram, Pinterest, Facebook, TikTok, Snapchat, X/Twitter, and YouTube.
You can tap into a large audience across your social media accounts, allowing you to increase your clients and establish your brand so your business stands out in the industry.
Build and Sustain Connections With Email Marketing
Harness the power of email marketing. This will ensure that your promotional efforts go directly to your target audiences since your emails will be delivered straight to their inboxes.
Email marketing will also enable you to create and nurture relationships with your customers.
Tips and Tricks for Your Barbershop’s Online Promotions
If you already established your online presence with email marketing, accounts on social media platforms, a website, and a detailed Google Maps listing, you have the foundation for effective promotional campaigns.
Now, it’s important to effectively leverage your online presence to promote your barbershop. Here’s how to achieve that:
Offer Online Consultations
Clients who have no idea of who you are or have little awareness about your barbershop will want to get to know your business before making a trip to your establishment. After all, the internet can be pretty ambiguous and it’s hard to know who you can trust.
You can reduce the uncertainty by offering free online consultations. Think of these sessions as the online counterpart of live consultations. Hold meetings through meeting apps like Zoom, learn what your potential clients want, and offer recommendations.
Once they see that you’re capable and credible, they’ll be more confident about doing business with you.
Create Videos To Showcase Your Expertise
Audiences these days are more visually oriented. They’re more likely to remember a video than something written or heard. Hence, our next suggestion is to create videos that highlight your expertise. You can provide styling tips, share insights about the latest hair treatments, and talk about the services you offer.
Make Your Emails Engaging
It’s bad for business if your mass emails are going directly to the spam folder. Make your emails engaging and relevant for readers. Learn about what they want to read about and employ interesting graphics and layouts to break up the text.
You can also offer special discounts and exclusive perks for your newsletter subscribers. Another option is to continue building your credibility by writing short succinct tips about hair care, hairstyles, and the like.
Leverage Online Tools
Knowing about free or cheap online tools can make a world of difference to your online marketing strategies. For example, PosterMyWall offers thousands of templates that you can customize and download as social media graphics. You can choose from numerous small business flyer templates to create professional-looking visuals for a variety of campaigns. Best of all, their social media images are free to download. If you want all their features, it only costs a few dollars per month.
So, do your research, and don’t be afraid to experiment with the wealth of online resources that are out there. It can save you a lot of money and time while enhancing your marketing.
Consider the Types of Content That’s Best for Your Barbershop
What kind of content will best showcase what you offer and what you do best? The type of content you churn out will influence how well your messages are received, your business reputation, and your ability to build a community of followers.
To give you some ideas of relevant content, consider client testimonials, before-and-after images of haircuts, reviews of different products, and your insights on trending hair treatments. You can also give professional advice on different hair types and hair concerns.
This will show how much you know and build your online credibility.
The backbone of your online marketing strategy should be to get people from their digital screens and into the doors of your establishment. Remember, however, that this isn’t an overnight process. Your audience will be at different stages of the customer journey and guiding them from awareness to conversion takes time.
With these tips, you can reach out to them, create interest, nurture those relationships, convert them into customers, and cultivate loyalty.